Established in March 2020, initially under the name of MIDORI Shanghai, we were committed to expanding the exhibition and online and offline activities of industries such as animation and games, cultural and creative IP and simulation games, handicrafts, and peripherals in China. In recent years, with the initial integration of the industry chain, we have officially established and independently operated a professional team specializing in cultural IP and related products as our core business and selecting components.

"Hongtian" originates from the lyrics written by Chen Haori in the Qing Dynasty in his work "The Great Sage Music: Sending to Guo Kuangshan": "Thinking of the clear water and Hongtian, poetry becomes pure and unparalleled." It encourages self reflection with the meaning of "the ambition of the swan" and "the world is for the public", and the determination to "never forget the original intention and fulfill the mission". Hongtian Culture is also an upstream enterprise in the operation, planning, execution, and supply and marketing chain integration services of several well-known cultural IP performances at home and abroad. Since its early independence, it has independently hosted, undertaken, planned, and operated multiple domestic cultural related activities and projects. Our business scope covers:

Cultural and artistic exchange and planning, e-commerce, conference services, corporate image planning, IP marketing planning, animation design, sales of cultural office supplies, toys, craft gifts, and arts and crafts (excluding ivory and its products).